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Wider exploration, better choices
AI lets us explore dozens of directions in the time a studio explores three, so the final identity is chosen, not settled for.
A brand identity has to work everywhere — on a business card, a billboard, an app icon and a thousand social posts a year. Our AI-driven brand identity process uses generative AI to explore far more creative directions than a traditional studio could, while senior designers make every decision about strategy, form and craft.
The result is a complete visual system: logo, typography, colour, imagery style, motion principles and guidelines. Then we go one step further and set up on-brand AI asset generation, so your team can produce consistent marketing visuals without starting from scratch every time. It begins with a free working mockup — a concept direction applied to your real touchpoints — before a fixed-price identity project.
The problem
Template logos and loose guidelines produce a brand that looks like everyone else, and falls apart the moment different people start making content with it.
Before / after
Illustrative example with a fictional brand: from a rough draft to a full identity system.
Clip-art logo draft → Complete brand system
Why it pays
Complete identity systems explored with AI and crafted by senior designers — plus on-brand AI asset generation for your team.
AI lets us explore dozens of directions in the time a studio explores three, so the final identity is chosen, not settled for.
Strategy, typography, proportion and final artwork are done by senior designers — AI is a sketchbook, not the designer.
Logo suite, colour, type, imagery, iconography, layout grids and motion principles that work across every touchpoint.
Clear, visual brand guidelines and ready-made templates for decks, social and documents.
Prompt libraries and style references so your team can create consistent visuals with generative tools.
Identities designed to animate, render in 3D and live inside interactive web experiences.
How we deliver
Every engagement starts with a free working mockup, then a fixed-price build — no hourly drift, no surprises.
Audience, competitors and positioning workshop to define what the brand must say and feel.
Dozens of directions explored with AI and narrowed by our designers to the strongest concepts.
The chosen direction refined by hand into a complete logo suite and visual system.
Guidelines, templates and an on-brand AI prompt library delivered to your team.
Spec sheet
Fixed scope, agreed up front. You own everything we deliver — code, models, assets and documentation.
Use cases
Patterns we build again and again — adapted to your data, your tools and your customers.
A complete identity and launch kit ready for website, pitch deck and social from day one.
Modernising a recognised brand while keeping the assets customers already trust.
A family of product brands that feel related but distinct.
Setting up generative workflows so everyday content stays consistent at volume.
Models & tools
Model-agnostic by design: we pick per task and switch when something better ships.
In motion
Real output from our production pipeline.
Packages
Fixed price, quoted after a short scoping call — and only after you've seen the free mockup.
Logo, core colour and type, and a concise guide for new businesses.
Look established
A complete identity with strategy, full system, guidelines and motion.
Consistent everywhere
Identity system plus an on-brand AI generation workflow for your marketing team.
On-brand at volume
FAQ
Still curious? Ask AURA, or email us and a human replies within one business day.
It is a brand identity created by senior designers who use generative AI to explore many more creative directions, faster. AI widens the search; people make the strategic and craft decisions and produce the final artwork.
No. AI is used for exploration and mood development. The final logo is designed and refined by hand, so it is original, precise and suitable for trademark registration.
A logo suite, colour and typography system, imagery and icon style, motion principles, brand guidelines, templates and, if chosen, an on-brand AI prompt library — with full ownership of every file.
It depends on scope, from a starter identity to a full system with AI content workflows. We create a free concept direction applied to your touchpoints first, then quote a fixed price.
Yes. We audit existing brand equity — colours, shapes, names — and evolve the identity so it feels modern while staying recognisable.
We create style references, prompt libraries and review rules tied to your guidelines, and train your team so generated visuals stay consistent.
Keep exploring
Research, UX flows, design systems and tested Figma prototypes for web and mobile products — buildable by design.
Brand motion, explainers, product animation in Blender and interactive web motion — directed by humans, accelerated by AI.
Weekly batches of on-brand AI images, short video and captions for brand marketing teams — human-reviewed, fixed monthly price.
Immersive Three.js and WebGL websites that load fast, work on phones and still rank in search.
Tell us the outcome you need. We build a working mockup of the render, workflow or agent — at zero cost — so you judge results, not pitch decks.